Search Engine Optimization .:. SEO Pricing

The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, qualified traffic flowing to your website.

Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century.

After implementing a customized, well-researched and executed search engine optimization campaign, your business will see a massive influx of new leads. AniSites has the expertise, dedication, and proven track record of excellence to make sure your online search engine optimization campaign is successful and profitable.

Scroll Down to View Our SEO Pricing Packages Below.

The steps we take to optimize your website:

1. Competitive Analysis

We first pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competition. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market.

2. Keyphrase Research and Identification

The most relevant and specific keyphrases are selected, based on your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.

AniSites then chooses the best keyphrases relevant to the competitiveness of your search market. Ideal keyphrases range from extremely general (more competitive) to very specific (less competitive). Specific keyphrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic.

If your search market is saturated with businesses optimizing for your keyphrases, AniSites researches your market intensely to select keyphrases with high search volume that have been overlooked by competitors. If your competition has not taken the steps to optimize their websites, ranking for general keyphrases terms comes very easily to your new website.

3. Title and Meta Tag Optimization

Next, AniSites implements your researched keyphrases in the necessary places on your site.

One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links.

Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site. AniSites’s professional SEO specialists write descriptions that attract visitors and add your heavily-researched keywords in all the right places on your site.

4. Keyphrase Incorporation into Website Copy

The copy on each page of your site must incorporate the keywords located in title tags.

AniSites’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

For example, when writing this page for search engines, we included keyphrases that relate to our target market, like [Austin search engine optimization]. We also included the key phrase [Austin TX search engine optimization] and [Dallas search engine optimization] to make sure to cover the metropolitan areas of Texas.

Another relevant key phrase is [search engine optimization TX] since we are a Texas search engine optimization company. All of the keyphrases and website copy target your market as specifically as possible.

If you’d rather write the content yourself, AniSites can add your keywords to your copy, taking care to preserve the flow and style of the text.

5. Website Submittal to Search Engines

Once your site is optimized, we submit your site to major search engines using XML sitemaps. It typically takes 2 to 4 weeks before they index your site completely.

6. Linkbuilding

Search engines measure the importance of each website through the number and quality of inbound links the site receives. Relevant inbound links can do wonders for search engine rankings.

AniSites can procure many one-way, high-quality links to your website. Our leading linkbuilding strategies set us apart from other internet marketers.

7. Statistics, Trends and Metrics Monitoring

AniSites gathers valuable statistical information from your site and transforms the data into specific marketing strategies that can improve your site’s performance.

Our search engine monitoring tools keep track of every visitor to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic streaming into your website.

When your website is designed with search engine optimization in mind, your site will experience increased website traffic, a higher number of conversions, and a significant ROI.

The price of an SEO campaign involves many steps, including: Industry SEO analysis Competition SEO analysis Keyphrase research Keyphrase selection Keyphrase implementation (title tags, meta tags, website copy, etc) SEO linkbuilding Search engine submission using sitemaps.xml SEO directory submission Monitoring and reporting Each is equally important and vital to your campaign. A good-value SEO campaign from an experienced web developer should cost $2,500 to $10,000 up front, depending on the competition and focus of your market. A lower quote suggests the web developer is not experienced enough to obtain the results you need. And a higher quote is a good indication the agency is too large to offer a competitive price. Choosing an SEO provider can be a challenging process. Quotes vary widely; SEO prices range from a couple thousand dollars to well into five-figures, and it can be difficult to determine if you are getting your money's worth. The reason SEO pricing varies so considerably has to do with the two types of agencies that sell and price SEO campaigns, and the way each views SEO price. The two primary providers of SEO services are advertising agencies and web developers. Traditional advertising agencies who have recently decided to venture into online marketing operate using the "billable hours" business model for pricing SEO. This practice began as a way to catalog expenses over a long, ongoing, multilevel advertising campaign. But it is impractical for establishing an SEO price. Advertising account executives price advertising packages based on the total amount of time that will be required to complete the client's deliverables, regardless of what they are. They sell media "campaigns," not services. The SEO price you pay is for the time of advertising agency’s creative staff, not the SEO as a product. Pricing based on time can be very costly and vague. "Time" can include any action that relates to your project, even visiting competitors' out-of-date websites. When you sign up for hourly-based SEO pricing, you are locked into a contract to pay the time it takes them to complete the service, regardless of the quality or revisions necessary. And the larger the ad agency, the higher the per-hour SEO price. However, SEO price quotes are much lower at web development agencies because our business model doesn't revolve around billable hours. Web development/internet marketing companies price SEO and other internet services on a "per-product" basis. The services are viewed as a product, not the time spent on them, enabling web developers to price them effectively up-front (and drastically cut costs). Unlike ad agencies, most internet businesses begin as the founder working on the side as a freelance webmaster. As the operation picks up and the client list grows, the price-per-hour business model becomes less and less desirable. It's easier for both client and vendor if a set SEO price can be established up-front, with any necessary monthly monitoring reflected in the agreed-upon price. Web development deliverables (a website redesign, SEO, an ecommerce shopping cart, etc.) have a standard and streamlined process of implementation, resulting in accurate and reasonable pricing. And because our focus is internet marketing and website development, you know you’re getting the best possible online SEO presence from experienced web designers and developers. SEO Pricing Packages Features Basic Aggressive Leader Number of key phrases optimized (Keyphrases with less than 5M results). Up to 30 Up to 80 Up to 150 Web server analysis . Keyphrase research. Keyphrase positioning. Meta tags (Title, keyword, desc). Creation of robots.txt file. Creation of Google sitemap.xml. Link building/Link procurement. DMOZ submission. Yahoo directory submission. Additional $299 Google Analytics setup w/ conversion tracking . Local search optimization. Setup of website sitemap. Alternate text added to images.. Free & paid directory submissions. Dedicated account representative. Online project management schedule. SEO consultation. . Competitor intelligence report. . Copywriting. . Pay per click advertising setup. . Thematic one way links. . Website useability analysis. . Keyword position checker interface. . Universal SEO (Video, Maps, Images, News). . . PPC landing pages. . . Integration of blog w/ RSS. . . Website conversion analysis implementation. . . One time campaign investment: $2,000 $4,000 $8,000 Progressive monthly optimization: (Quarterly discounts available) $350 $500 $800 to $2,000 . . . .

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